We took a customer experience approach to designing this brand from the start. After researching the market to see what was currently out in the market, we brought in families with young children and started a conversation around their child's financial understanding and lifestyle.
This gave us a solid understanding of why we needed to create this brand and who for.
Setting the tone of voice early was incredibly important as it was something that would flow through everything we made. We created a logo with various colour options so it could be adaptable and placed into many commercial environments.
Then we designed the pre-pay card and the card-holder that it would be placed into for postal delivery. We spent days perfecting the text so that it was simple, concise and functional. It couldn't be just another bank-slip coming through the post, it needed to give the child receiving it a feeling of independence.
Often seeing is believing and this is especially true for a new brand.
The client was ecstatic with what we had created for them and with only a few changes to the pre-pay card design we were green-lit to create the brand guidelines and website concept.
After weeks of effort and communication with the client, we printed hard copy books outlining a new companies first brand guideline and made site concepts.
It felt so good to have helped develop something so important to this new company. Everyone involved was elated at the final product after so many hours of hard work.