Challenge: Predict what mobile usage will be like in the next 5-10 years.
Solution: Hours of user testing, competitor analysis and expert research sessions, allowed us to make accurate predictions to where the market would go.
Challenge: Work closely with stakeholders in the Netherlands.
Solution: Scheduled meetings and regular workshops in the Amsterdam HQ, allowed us to make steady progress whilst keeping everyone in the loop.
Challenge: Communicate concisely our findings to the stakeholders.
Solution: Even with everyone speaking English it can still be difficult to maintain an equal level of understanding, so we created cartooned stories to illustrating the various journeys a customer could take.
Providing Liberty Global with the foundation for a new revenue stream.
Giving them an edge against competitors
Furthering the agencies relationship with Liberty Global