My first step was recommending the design of configurable items that would connect to a CMS (content management system)
The second step was working with each discipline in our team to develop a process of creating these new designs.
After a discussion about what each page would need to make a great user experience, I designed a set of templates giving examples of the types of components and content that would be used in each template.
Content Page Template
I worked with some incredible Copy Writers, Front-End and Back-End Developers to perfect the components to fit the CMS system and the content that would populate them.
The page designs you see below are using some of the components from the library.
As design is an iterative process many of the original templates changed over time as we discovered ways to improve. You will notice some of the pages have changed visually, but the purpose of what each page does has stayed the same.
Content Page Design
Landing Page Design
After the templates were made and the CMS system that would be putting content into it was created, we focussed our efforts on making the components.