About me

With over a decade of experience, I craft emotionally resonant digital products that drive both user engagement and business growth.

I turn deep research insights into clear, strategic design visions, leading cross-functional teams with decisive direction.

My focus is on creating meaningful, high-quality experiences that meet real user needs while advancing the teams goals.

With over a decade of experience, I craft emotionally resonant digital products that drive both user engagement and business growth.

I turn deep research insights into clear, strategic design visions, leading cross-functional teams with decisive direction.

My focus is on creating meaningful, high-quality experiences that meet real user needs while advancing the teams goals.

View my CV

My story

I’ve been designing since I was a five years old.
Tinkering with tools, building gadgets to help my parents, always chasing a better version. That instinct to improve and connect has shaped everything since.

At school, I welded a wood-laminator to make skateboard decks for my friends. In art college, I learned to tell stories through film and photography, capturing my travels so my Dad, who couldn’t join me because of his health, could still experience them.

I began studying architecture at university, drawn to the idea of designing homes. But I soon realised I was more interested in directly connecting with and designing for people — so I switched to product design, eventually becoming the first in my course's history to create a digital product.

That path led me to UX Design: solving real problems with empathy, strategy, and creativity. Since then, I’ve worked across industries, from finance to health to tourism, always driven by the same goal: to design experiences that serve people.

Today, that same curiosity and care fuels my work. I lead with empathy and structure, mentor with intention, and aim to design products and cultures that help others thrive.