Design Challenges
Make a registration journey that takes less than 2mins
Solution:
Reduce the amount of form pages to one by removing unnecessary input fields.
Create an understandable information architecture
Solution: Break the journeys into four linear paths, marked with colour and iconography.
Create advocates for donation
Solution:
Showing donor recipient stories at the ‘Thank You’ point of the journey.
Result
100% uplift in organ registrations on Mobile.
50% uplift in organ registrations on Desktop.
5,000 out of 7,000 users who initially selected 'No, I don't want to donate my organs', changed their decision and recorded their wish to be a donor.
0.2% of users registered their decision to not donate.
Feedback
“In responding so comprehensively to the brief, the team not only enabled our organisation to achieve its vision but effectively assisted in saving lives too.”